TREATMENTS

Treatments vary depending on your skin type. Holly offers a full comprehensive list of treatments suitable for all skin types and style preference. Click below to find out more.

ACADEMY

Are you ready to change your career? Holly offers training for beginners with no
experience up to advanced training for qualified artists looking to improve their
skills. Click below to find out more.

What Our Clients Say

  • 5 star review  Holly was fantastic, highly recommend. The salon is stunning and from the moment I met Holly I was totally at ease, she is really friendly, calm and professional. I unfortunately have... read more

    thumb Charlotte Adams
    January 20, 2022

    5 star review  Positive: Cleanliness ,  Professionalism ,  Punctuality ,  Quality ,  Value Loved my training with Holly. She is so thorough and has a great eye for... read more

    thumb Lauran Jenkins
    March 6, 2021

    5 star review  I trained with Holly at The Phi Academy last year. Holly was extremely helpful, professional and communicative throughout my course. I am so glad I chose to train with Holly!... read more

    thumb Faye Ventre
    March 6, 2021
  • 1 star review  I’ve made the worst decision to get my eyebrows there. The color used was too dark and the shape not totally correct. After the second session when I tried to... read more

    thumb Simona Ciorba
    May 21, 2023

    5 star review  I took Holly's 1-1 powder brows course and I would 100% recommend training with Holly to anyone. Not only is she very knowledgeable on all things PMU, she has tried... read more

    thumb Ciara Williams
    July 26, 2022

    5 star review  I recently did Phi shading online training with Holly and I can not recommend Holly enough. She explained every aspect of the course so thoroughly and pushed me to work... read more

    thumb Josie Mccannon
    January 2, 2021
  • 5 star review  I’ve had a few treatments done by Holly so far. I couldn’t have been more happy with everything I’ve had. She has given me the most beautiful eyebrows, stunning lip... read more

    thumb Ana Elise
    May 6, 2023

    5 star review  I had my eyebrows microbladed at Holly’s beautiful salon in October last year, and I couldn’t be happier. Holly was so warm and friendly and listened to what I wanted.... read more

    thumb Hannah Wetton
    May 30, 2022

    5 star review  I recently went to Holly for microblading and powder brows. This was my second time having had microblading by Holly years earlier. I returned again as she is the best... read more

    thumb Emma C
    July 21, 2022
  • 5 star review  I am SO glad I chose to go to Holly to do my eyebrows! I had powder brows done by Holly after a consultation, and I'm so pleased with the... read more

    thumb Devon
    June 14, 2022

    5 star review  Amazing. I’m also a permanent make up artist of 6 years and I’ve followed Holly’s work throughout my career. Was so excited to have her do my brows this week... read more

    thumb Heidi Raeside
    February 24, 2023

    5 star review  I’ve been using Holly for years now and wouldn’t go anywhere else. She’s lovely, puts me at ease and her work is amazing. Since having my annual top up I’ve... read more

    thumb Martine Prior
    August 4, 2025
  • 5 star review  Just wanted to say Holly did my brows today. So professional & thorough & I love them! Best I’ve had yet! Friendly, honest & so confident at... read more

    thumb Karen Taylor
    February 23, 2024

    5 star review  I have just got home from an appointment with Holly and wanted to say THANK YOU so much for your time and patience with me and for going through... read more

    thumb Chantal Barford
    October 14, 2025

    5 star review  Holly is the most professional and kind person ever. I ve been doing my microblading at Holly s for the last 2 years. I am super happy with the procedure... read more

    thumb Paulina Kasieniak
    April 18, 2021
  • 5 star review  After researching several places for microblading, I was so pleased to find Holly Richards as her Instagram page showed she has a flair for creating really natural-looking eyebrows. I was... read more

    thumb Sam G
    March 1, 2024

    5 star review  Holly is AMAZING. She did my eyebrows. She is so so patient with you and listens carefully for what you ask for while also helping you along the way. She... read more

    thumb Holly Sydney
    December 12, 2024

    5 star review  I was recommended to Holly when telling someone about loosing my eyebrows. I always wanted to have them micro bladed but was very nervous, all the ones I had seen... read more

    thumb Doreen Ford
    November 13, 2024
  • 5 star review  I’m currently training with Holly on my Phi Shading course. If you’re looking for a teacher and mentor that will teach, guide and challenge you to be the best you... read more

    thumb Ewa Boxall
    March 7, 2021

    5 star review  Holly did a wonderful job microblading my eyebrows. I’ve been wanting to have them done for such a long time and I’m glad I finally did it - it was... read more

    thumb Claire Rojek
    February 1, 2022

    5 star review  Holly is so friendly and welcoming. The brows she's given me are amazing, even better than I thought they'd turn out! Looking forward to returning to see Holly in a... read more

    thumb ellis mahon
    March 16, 2024
  • 5 star review  I had powder brows done by Holly and can honestly say the results far exceeded my expectations. Having discussed what service would give me the best results, I felt confident... read more

    thumb Tiffany Simmons
    August 12, 2022

    1 star review  Disappointed with lack of results and aftercare I came to this clinic with high hopes, especially given the positive reviews and professionalism I expected. While I appreciated the discounted rate and... read more

    thumb Pietta L
    June 13, 2025

    5 star review  Holly trained me in Phi Brows microblading and shading. I can honestly say Holly was fantastic. She’s not only an amazing artist but an even more amazing trainer and mentor.... read more

    thumb Sarah Snow
    April 6, 2021
  • 5 star review  Holly is a true artist and the best in the business!! I was so nervous about getting my brows done but she put me completely at ease, and we discussed... read more

    thumb Emma Smith
    July 22, 2022

    5 star review  I got PMU powder brows done by Holly and it’s been a wonderful experience. Holly is genuine, kind and a true professional. She listened to my concerns and picked the... read more

    thumb Stacy A
    August 15, 2022

    5 star review  Absolutely in love with my brows that Holly did for me. I searched for a long time to find the exact style I wanted and when I saw Holly’s powder... read more

    thumb Lauren Fish
    February 28, 2022
  • 5 star review  Positive: Communication ,  Professionalism ,  Quality I attended Holly's microblading course in London several weeks ago. Holly is a fantastic teacher! I highly recommend anybody thinking... read more

    thumb Bianka Cardwell
    December 6, 2020

    5 star review  I have been to Holly for microblading on 2 occasions having searched high and low for the best practitioner. I am absolutely delighted with my results. Holly’s attention to detail... read more

    thumb Paula O'sullivan
    June 10, 2022

    5 star review  Holly is amazing, a complete pro. I didn’t think it was possible to achieve such amazing results for someone like me with no natural brows. Thank you Holly for my... read more

    thumb Emma Rodger
    December 11, 2024